Brand and Position Your Small Business
If you want to learn about branding and positioning your small business in Sydney, then this course is for you.
As a small business owner in an increasingly competitive environment it’s important to understand not only the importance of your brand, but also how to build your brand, how to create a unique position in the market for your business and set yourself up for a profitable future.
This doesn’t mean you need to spend a lot of money doing so, you just need the right skills and information to create a brand that will support your business and keep you ahead of the pack.
Agenda
During this course the intention is that the following topics will be covered-but not necessarily in the order given. Due to the flexible nature of Adult Education classes parts of the curriculum may be adapted to suit the needs of the class.
- Discuss current small business or ideas – case studies and own business examples
- Identify competitors within industry, emerging trends, local area, desk research and face-to-face research
- SWOT analysis of competitors within your business field
- Positioning your business
- Developing your brand – The 4 P’s (price, product, promotion, place) and more
- Building and developing your brand – ongoing requirements, ideas and checklist
Objectives
The intended learning outcomes for this course are as follows.
By the end of the course, students will be able to:
- Understand how to conduct a competitive SWOT analysis
- Choose a competitive position for your business
- Brand development basics – business and brand plan
- Build and maintain a brand
- Create a future business brand planning checklist
Other Information
Please bring a pad and pens.
Design & Technology Ctr, cnr Gordon St & Victoria Rd, Rozelle. If driving, no left turn into Gordon St, so turn left into Lilyfield Rd, then first right into Gordon St.
PLS NOTE: All classes need a minimum number of students to go ahead. If your course does not have enough students it will be cancelled and you will be informed. ***Please be aware that you maybe be informed of a cancellation &/or change via SMS or E-mail.
Show class calendar (2 sessions)
- Price
- $179.00 (inc GST)
- Starts
- Saturday 6 Sep 2008
- Finishes
- Saturday 20 Sep 2008 (completed)
- Time
- 9:00 AM to 3:00 PM
- Tutor
- Jo Hay
- Map & Address
- Design and Technology Centre
- Class Code
- BSSM10-1
| When | Time | Where |
|---|---|---|
| Sat 06 Sep 2008 | 09:00AM - 03:00PM | TR, Design and Technology Centre |
| Sat 20 Sep 2008 | 09:00AM - 03:00PM | TR, Design and Technology Centre |
